Finance Alpha provides web based accounting and operations management services for start-ups and web businesses. Building on solid understanding of accounting, finance and web technologies, Natalia focuses on business processes efficiency and effectiveness. Prior to Finance Alpha, Ms. Goncharova co-founded TNR Global, LLC, an enterprise search integration company. Originally from Uzbekistan, she lived and worked in four countries, moved to the USA and received an MBA degree from the Isenberg School of Business, and recently became a CPA.
“I love helping business owners and startup founders focus on doing what they do best — developing and selling their core products and services while I cover accounting and help make their operations lean and effective. I enjoy making things easier for people and introducing them to current web based technologies for operations management; it’s always great when a task can be accomplished better and more quickly with less effort.
“I am a big believer in saying “”Never underestimate the power of a small group of committed people to change the world. In fact, it is the only thing that ever has.” (Margaret Mead)”. I believe small teams of passionate committed entrepreneurs are the key to addressing world challenges. Because of my experience of living and working in different countries, and building two companies in the US, I believe I help bring a different and broader perspective on problems entrepreneurs are solving.
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